I research marketing and linguistics. I have written on email marketing and how linguistics tools and methods can be used to understand marketing on a deeper level. I compiled several corpora of email marketing texts, one of which includes success metrics for each email. My research combines these metrics with linguistic analyses.
I have also made a genre analysis of texts in the email marketing genre. The framework that I created is designed so that it can be applied to any email marketing text.
In 2019, I pointed out some major methodological issues with an academic paper in PLOS One. My comments led to the journal issuing an Expression of Concern for the article. You can read my comments on the EoC at Retraction Watch.
For some casual research that I’ve done, you might be interested in learning that the word nerd is not just an insult anymore. Or maybe you’d like to know why people should not use Flesch-Kincaid test. One time I wrote about what’s wrong with the research claiming that language is getting more positive (also called the Pollyanna Hypothesis). And did you know that Wonder Woman speaks a creole?